Why Would Lululemon Choose to Be Next to an Alo Yoga?
Shanice Lodge In commercial real estate, we’ve all heard the phrase: Location, Location, Location. In retail, the golden rule might be, “Co-tenancy, Co-tenancy, Co-tenancy.” Why would a billion-dollar brand like Lululemon pay top dollar to be in proximity to a rival like Alo Yoga or Vuori? And vice versa. For high-growth retail brands, selecting neighbors […]