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Specification writing is becoming a competitive advantage for firms. Construction projects are becoming more complicated, regulations are evolving, and most of this accountability lies in the hands of the spec writer. Specifications don’t simply showcase design intent. They ensure the success of the project. They are one of the most powerful tools you can use […]
The earlier you become part of the specification process, the greater your chances of getting specified. Manufacturers that make it easier for architects to find and specify their products — instead of engaging with architects after specification decisions have been made — are far more likely to be chosen. How do architects find products today? […]
Tracking product analytics as a manufacturer offers a valuable opportunity to see how your product performs within the specification process. Most building product manufacturers know their revenue and top customers, but understanding how professionals interact with your products can help you make data-driven decisions and significantly improve your reach! What can product analytics tell you? […]
Shanice Lodge Material selection for architects has changed drastically in the age of technology. The big question on every manufacturer’s mind is: How do architects choose which products to specify? The most successful architects employ digital spec-writing platforms like Lattira Spec, which allows them to pull manufacturers product specifications directly into their own specs from […]
Shanice Lodge For years, manufacturers have relied on sales representatives to increase product visibility, but in the digital age, that’s changed. Reps are valuable, but they can’t be your only — or even top — choice in the current AEC landscape. Manufacturers are now leveraging their relationships with representatives and their digital visibility. Tools like […]
