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Tracking product analytics as a manufacturer offers a valuable opportunity to see how your product performs within the specification process. Most building product manufacturers know their revenue and top customers, but understanding how professionals interact with your products can help you make data-driven decisions and significantly improve your reach! What can product analytics tell you? […]
Shanice Lodge Material selection for architects has changed drastically in the age of technology. The big question on every manufacturer’s mind is: How do architects choose which products to specify? The most successful architects employ digital spec-writing platforms like Lattira Spec, which allows them to pull manufacturers product specifications directly into their own specs from […]
Shanice Lodge For years, manufacturers have relied on sales representatives to increase product visibility, but in the digital age, that’s changed. Reps are valuable, but they can’t be your only — or even top — choice in the current AEC landscape. Manufacturers are now leveraging their relationships with representatives and their digital visibility. Tools like […]
Shanice Lodge If you build it, will they come? Manufacturers assume that if they have a great product, they’ll get specified by architects and spec writers, but is that true? You have to start with a great product, but how do you position yourself at the top of a competitive heap? We have three key […]
Jennifer Shea Global trends indicate uncertainty in construction activity. This impacts contractors and sub-contracts who work primarily in Solar, Pool, and Single-Family construction more than nearly any other segment of the built environment. While year-over-year permit volume trends have softened, there are regional spikes and opportunities for state, metro, and county construction starts – if […]
