The Paw-fect Location! How CityVet Selects its Sites
Shanice Lodge
The demand for veterinary care has seen a steady increase: “Between 2009 and 2022, the number of veterinary clinics grew to roughly 34K.”
According to the Ackerman Group, “Pets are increasingly considered part of the family.” This sentiment leads to higher spending on pet care and well-being, which in turn drives demand for veterinary clinics.
With more veterinary clinics being built, the industry faces intense competition. It is more important than ever for clinics to select sites that maximize traffic and are convenient for their patients.
Choosing the right site involves strategic decision-making. If you’re looking to expand your veterinary clinic, understanding the site selection process is key.
How do veterinary clinics like CityVet choose their sites?
“We approach site selection as a two-part process to ensure long-term clinic success. The first is highly data-driven, focused on understanding the competitive landscape in relation to core demographic factors that drive demand. The second is real estate-driven, where we evaluate the physical characteristics of the site – things like square footage, visibility, access, traffic counts, and co-tenancy.”
Jim Graham, Vice President of Real Estate, CityVet
Site selection is a highly data-driven process that requires best-in-class data.
What demographic information do veterinary clinics look for when evaluating a site?
A veterinary clinic’s success is directly tied to the concentration of pet owners in a given area. Here are some key site selection considerations for veterinary clinics:
A higher household income and pet spending to ensure there is disposable income to spend on quality vet care.
A higher population density and growth to maximize clientele and reach
Age and lifestyle of residents: Millennials are currently the largest demographic to own pets, as well as families with kids.
Animal Hospitals in Development Courtesy of Hubexo’s ConstructionWire
Choose the right location for your veterinary clinic
Choosing the right location for your clinic is crucial to the success of your business. From demographics to market assessments to competitor analyses, Hubexo is the leading construction intelligence provider in the industry.
