The earlier you become part of the specification process, the greater your chances of getting specified.
Manufacturers that make it easier for architects to find and specify their products — instead of engaging with architects after specification decisions have been made — are far more likely to be chosen.
How do architects find products today?
Architects are under tons of pressure to build sustainable, safe, and sound buildings. The pressure increases daily with new standards being introduced.
Architects need information that is:
- Easy to find
- Accurate and current
- Available within their workflow
If product information, is hard to access, irrelevant, or incomplete, they will choose something else.
Convenience matters in this high stress role. Your job is to become easy to find.
How can you do this? With Lattira Spec, architects and manufacturers are collaborators. You have direct integration into architect workflows, exposure to a highly engaged specification audience, and increased product visibility. Connect with architects and support better project outcomes.
