Shanice Lodge
If you build it, will they come?
Manufacturers assume that if they have a great product, they’ll get specified by architects and spec writers, but is that true?
You have to start with a great product, but how do you position yourself at the top of a competitive heap? We have three key tips to increase your chances of being selected for the specification over your competitors.
Why is it important for manufacturers to be visible?
Tip #1 – Be seen by spec writers so they can integrate your products
Visibility is key to getting into a spec writer’s workflow. Spec writers are under intense pressure and tight deadlines, which means they prioritize products that are easy to find, trust, and specify.
You need to reach them when and where they start, at the beginning of the project lifecycle. With Lattira Source, you can organize and manage your entire product range with ease, so spec writers can pull them directly into their specification.
Continue reading, for our best tips on getting specified: Read
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