Shanice Lodge
For years, manufacturers have relied on sales representatives to increase product visibility, but in the digital age, that’s changed. Reps are valuable, but they can’t be your only — or even top — choice in the current AEC landscape.
Manufacturers are now leveraging their relationships with representatives and their digital visibility. Tools like Lattira Source put manufacturers’ products in front of decision-makers at the time important decisions are being made.
Simply put, you have an 85% chance of winning the project when it comes out to bid if you get specified at the top of the project lifecycle.
So, how are manufacturers getting specified? Continue reading.
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